From Our Team

Insights

Strategic insights on what really drives attention, emotion, and memory.

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The Attention Fixation

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We Feel, Then We Think

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Metrics Aren't Measurement

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How to Stick the Branding

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The Research Triangle Dilemma

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Selling Skincare

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Right in the Feels

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Creator Economy Growth

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Measurement Framework for Influencer Campaigns

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Will AI Replace Market Research?

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Amnesty International's UK Housing Crisis Ad

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The Big Shift in TV Viewing Habits

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Building Ethical AI for Human Experience

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CoorDown's "Assume That I Can" Ad

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Creator & Influencer Marketing Measurement

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The CTV Opportunity

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Data Access & New Pricing

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Environment Expansion: YouTube Shorts

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Forbes: Meet the Company Predicting Your Emotions

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Global Action Plan's "Stop Following Me" Ad

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How AI Can Build a Better World

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How Argos Got Artsy with Influencers

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How Jake from State Farm Brings Emotion to Insurance

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Influencer Marketing & Consumer Buying Behaviour

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Introducing Custom Questions

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Introducing Netflix Simulated Environment

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Introducing Netflix STS

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Introducing Steph Money

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Market Research Use Cases by Industry

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Market Research Decision Tree

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Market Research Economics: Panel Providers

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How Steve Duke Built a Creator Business

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The Next Attention Economy: Emotion AI

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Norwich City's Mental Health Ad

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Panel Selection & Research Providers

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Prime Video: Why CTV Is the Next Frontier

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Psychological Mechanisms of Consumer Engagement

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Quantitative vs Qualitative Research

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Research: How Creators Evoke Emotion

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Working with AI: Collaboration, Creativity & Command

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Why Simulated Environments?

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Your Customers Don't Click

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