Exciting News: Netflix Simulated Environment Now Live!
We’re thrilled to announce the release of our new Netflix simulated environment, designed to help brands unlock the full potential of Connected TV (CTV) advertising. This environment supports pre-roll ad formats in English, offering advertisers a unique opportunity to test their campaigns in a virtual Netflix environment with an audience that has redefined streaming and continues to set the standard for innovation in the CTV space.
Key Takeaways
- Connected TV and streaming represent the fastest-growing advertising channel, but measurement hasn't kept pace
- Testing in simulated real-world environments produces significantly more accurate behavioral data than traditional survey links
- Element Human measures second-by-second emotion, attention, and memory to reveal what truly drives audience behavior
Netflix has long been the pioneer of streaming, transforming how we watch, feel, and remember content. With their recent move into ad-supported tiers, they’ve opened the door for advertisers to engage with a highly attentive and emotionally invested audience. At Element Human, we’re proud to partner with Netflix to prove the value of their audience and help them demonstrate that value to their advertising clients. By focusing on attention, emotion, and memory, we’re enabling brands to create campaigns that audiences not only see but feel and remember.