Key Takeaways
- Four new languages: French, German, Italian and Spanish.
- Two formats in each market: pre-roll and sponsorship.
- Programme content comes from each market, in the viewer's own language.
- A creative that works in one market isn't guaranteed to work in the next. Now you can check before you spend.
What's new?
- Four new languages. French, German, Italian and Spanish.
- Two formats in each. Pre-roll and sponsorship.
- Local programmes. The programme content comes from each market, in the viewer's own language.
Why does testing in the local market matter?
Viewers meet your creative in the middle of an evening's viewing, between choosing a programme and settling in to watch it. Our test recreates that moment in a custom streaming TV environment. Viewers land on a programme page, are taken to the show we've set for the test, and your creative plays in full: as a pre-roll before the programme starts, or as a sponsorship bumper that is part of the show. That gives you a clean read of how it lands in a setting that feels like home.
That matters even more for sponsorship, where the programme is part of the idea. (For how sponsorship and pre-roll compare, read Is CTV sponsorship worth paying extra for?)
And a creative that works in one market isn't guaranteed to work in the next.
What's in it for buyers and sellers?
- Buyers learn where their creative works before they spend in each market.
- Sellers get evidence from the market they're selling in.
More streaming TV formats are in testing now.
Plan a test
Planning a campaign in France, Germany, Italy or Spain? Let's talk it through.
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