Meet Ellie

Ellie is the analyst layer on top of Element Human’s behavioural measurement. She lives inside the AI you already use — ChatGPT, Claude, or Gemini — and answers marketing questions with evidence, not opinions.

Ellie MCP is being built to work inside all major LLMs

The experience

Ask like you’d ask a colleague.

No dashboards to learn, no query language, no export-and-pivot. You ask in plain language; Ellie answers from your studies — with the numbers attached.

Ellie grounded · 341 studies
Which of our three creatives should get the media budget?
Creative B. It ranks 78th percentile on stopping power and is the only one with positive memory lift (+12%). A grabs attention but doesn’t stick; C loses the scroll in the first second.
A
B
C
Why does B stick?
The brand enters at the emotional peak — 0:04, right as surprise spikes. That pairing is what drives implicit memory encoding. B is the only variant where branding and emotion overlap.

The foundation

Built on measurement, not scraped opinions.

Ellie doesn’t guess. Every answer is grounded in Element Human’s behavioural dataset — real people, controlled exposure, four signals captured in the same session.

341brand-lift studies under controlled exposure
211+brands measured across categories
8+markets, one comparable metric set
4signals per study: attention, emotion, memory, brand uplift

Be first in line.

Early access opens soon. Pick your AI, drop your work email, and Ellie will find you.