Our Human Experience (HX) products.

HX VideoHX InstaHX EmbedHX Static

A range of activities to test every scenario.

Our HX products provide proven data and insights that use emotion and behaviour measures to inform business outcomes.

OUR PACKAGES

Test quickly and effectively.

HX Insta Icon

HX Insta - How influential is your creative?

Want to measure the impact and engagement of influencer posts on audiences? Check out HX Insta that shows you the stopping power of your creative.

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HX Insta Screenshot
HX Creative Icon

HX Creative - How engaging is your creative?

HX Creative shows you how engaging your creative is. Use our survey to understand what grabs people’s attention and what engages them.

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HX Video Screenshot
HX Campaign Icon

HX Campaign -  How effective is your creative?

HX Campaign shows you how effective the creative is for your brand. Use our survey to uncover what grabs people’s attention, what engages them and if it inspires action among your customers.

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HX Campaign Screenshot
HX Embed Icon

HX Embed

Have your own survey tools? Use HX Embed to set up and add attention and emotion data to your Activities using a simple copy and paste javascript code or a redirect.

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HX Embed Screenshot

Meet the Protagonists


"Element Human has been an invaluable partner in showing the business impact creators can have on brand performance."

Gaz Alushi

President, Measurement & Analytics

"We are proud to partner with Element Human to delve even deeper into the emotional impact of creator content on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns."

Ben Jeffries

CEO & Co-Founder
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Stopping & Staying Power

A sophisticatedly simple measurement framework to compare creators, creatives, platforms, content types, and brands.
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How Creators Evoke Emotion

We partnered up with Influencer to study how creator marketing drives impact across the funnel.
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TikTok, Influencers, & Science

We partnered up with Whalar to use behavioral insights to understand and optimize influencer campaigns on TikTok.

Seeing is Believing