The Human Experience (HX) Workbench.

You're in good company around here...

HX Workbench

Science at the Push of a Button.

A central, push-button platform to build, collect, interpret, and apply human measurement to your business and customers.

The HX Workbench uses community data to drive advanced Artificial Intelligence and Machine Learning techniques, which can be tailored to your organisation.

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FEATURES

Flexible, quick, automated.

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Built by scientists, made for everyone.

We invest in human measurement technologies that observe and understand people so you can easily access and use rich human experience data quickly to optimise your business and realise opportunities.

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Everything you need in one click.

The HX Workbench combines all of the tools you need to measure and report on the drivers of human behaviour.

With a click of a button, you can observe attention, emotions, memory, thought with a chosen group of people across your digital experiences in one, easy-to-use solution that saves you time.

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Results in minutes, not weeks.

Bringing together access to people, survey and biometric tools, data science, and dashboards, you can now measure quickly, continuously, and cost-effectively.

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Benchmark for your business.

Curating your HX Data into one central source of truth, you can inform why people do what they do and how that will impact your goals and outcomes.

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Make it yours.

At the heart of every great Human Experience is the environment - your business. The HX Workbench enables you to start with our standards and configure to your business.  

From simple changes to look and feel, down to curating your own Human Experience algorithms and IP, we are on hand to put the Human Experience at the centre of your business.

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BEFORE & AFTER

The old ways vs. the new way.

Before
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01. Client fills a form.

Client fills out an online form, attaches the creative and selects the 3 brands.

02. Survey is updated

Yup, that’s it.

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03. Sample platform

We log into a sample platform and choose a sample criteria.

04. Project goes live

Fieldwork is expected to be no more than 48 hours.

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05. Data comes back

Magic, right?

06. Manually populate a PowerPoint

Not fun, really.

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07. Use third party software

Take away key emotions, attention metrics and biometrics.

08. Update PowerPoint

Yes, that again.

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09. Send to client

Finally!

After
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01. Client completes an online form

Uploads creative and 3 brands.

02. Survey

Survey is auto populated with clients amends / uploads.

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03. Live

Live, 48 hours. Sample is already pre-defined and selected in the form.

04. Project is ready!

Project closes when fieldwork is completed. Data is fired across to update a PowerPoint template.

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Meet the Protagonists

"Element Human was not just key for the BBC’s project but also was engaging and a great learning experience for me personally!"

Caitlin Harley

Director, Multiplatform Sales Research


"Element Human has been an invaluable partner in showing the business impact creators can have on brand performance."

Gaz Alushi

President, Measurement & Analytics

"We are proud to partner with Element Human to delve even deeper into the emotional impact of creator content on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns."

Ben Jeffries

CEO & Co-Founder

"We were amazed at what we achieved in such a condensed time frame"

Lisa Lewers

Managing Partner
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Stopping & Staying Power

A sophisticatedly simple measurement framework to compare creators, creatives, platforms, content types, and brands.
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How Creators Evoke Emotion

We partnered up with Influencer to study how creator marketing drives impact across the funnel.
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TikTok, Influencers, & Science

We partnered up with Whalar to use behavioral insights to understand and optimize influencer campaigns on TikTok.

Seeing is Believing