HX Workbench - Element Human

Make what's valuable, measureable

Full funnel measurement

Attention, emotion, brand memory, brand uplift. Know what works, where, and with who.

All in One Test

Done in 1-3 days. Diagnose, dissect, deliver, decide - at the speed of modern marketing.

Campaign Scorecards

The proof for your measurement pudding

The full funnel impact, in one page.

Fast, sharable, comparable.

See what and where your campaign performed.

Content Scorecards

The proof for the proof in your measurement pudding

How and why your creative assets performed as they did.

Attention, emotion, relevance, consideration.

Know where specifically to place your bets.

Stopping & Staying Power

Sophisticatedly simple measurement framework

Compare creators, creatives, brands, platforms, objectives.

Attention, awareness, engagement, memory, intent.

Map and digest campaign asset performance.

Benchmarks

What comparison steals from joy, it gives to marketers.

See where you win - and where you don't - in the entire funnel.

Optimize campaign targeting, spend, distribution.

Build your own benchmarks or benchmark against the best globally.

Brand Impact

Promotions win games, Brands win championships.

Measure and predict the impact to your most valuable asset.

Sentiment tracking, brand equity, implicit association.

Tie brand and demand outcomes together.

Creative Dianostics

Turn more of the art into science

Biometric time series, second by second analysis.

Attention heatmaps, emotional expression and classification.

Identify the key moments driving consumer engagement.

Environments

Measure your content in the context it's consumed. Context changes everything, so we built the environments your content is experienced in.

Everything you need in one click.

The HX Workbench combines all of the tools you need to measure and report on the drivers of human behaviour.

With a click of a button, you can observe attention, emotions, memory, thought with a chosen group of people across your digital experiences in one, easy-to-use solution that saves you time.

Results in minutes, not weeks.

Bringing together access to people, survey and biometric tools, data science, and dashboards, you can now measure quickly, continuously, and cost-effectively.

Benchmark for your business.

Curating your HX Data into one central source of truth, you can inform why people do what they do and how that will impact your goals and outcomes.

Make it yours.

At the heart of every great Human Experience is the environment - your business. The HX Workbench enables you to start with our standards and configure to your business.

From simple changes to look and feel, down to curating your own Human Experience algorithms and IP, we are on hand to put the Human Experience at the centre of your business.

BEFORE & AFTER

The old ways vs. the new way.

Before

01. Client fills a form.

Client fills out an online form, attaches the creative and selects the 3 brands.

02. Survey is updated

Yup, that’s it.

03. Sample platform

We log into a sample platform and choose a sample criteria.

04. Project goes live

Fieldwork is expected to be no more than 48 hours.

05. Data comes back

Magic, right?

06. Manually populate a PowerPoint

Not fun, really.

07. Use third party software

Take away key emotions, attention metrics and biometrics.

08. Update PowerPoint

Yes, that again.

09. Send to client

Finally!

After

01. Client completes an online form

Uploads creative and 3 brands.

02. Survey

Survey is auto populated with clients amends / uploads.

03. Live

Live, 48 hours. Sample is already pre-defined and selected in the form.

04. Project is ready!

Project closes when fieldwork is completed. Data is fired across to update a PowerPoint template.

Meet the Protagonists

"Element Human was not just key for the BBC’s project but also was engaging and a great learning experience for me personally!"
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Caitlin Harley

Director, Multiplatform Sales Research

"Element Human has been an invaluable partner in showing the business impact creators can have on brand performance."
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Gaz Alushi

President, Measurement & Analytics

"We are proud to partner with Element Human to delve even deeper into the emotional impact of creator content on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns."
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