New research shows creators produce emotional connections that improve brand recall in purchasing decisions.

Element Human is adding YouTube Shorts to its testing environments for advertisers to tap into the influencer marketing boom.

Meet Matt Celuszak, founder of Element Human, the company at the forefront of emotion-predicting technology, as our Thomas Brewster reports.

New research illustrates just how powerful creator marketing is across the funnel.

Live at Advertising Week 2024! This expert panel explores the disruptive rise of the Creator Economy and its impact on brand marketing.

Element Human interviews Whalar on how they use Brain and Body Language to fuel emotional brand strategies for influencer marketing and TikTok.

Learn how emotion, memory and thought combine to​ drive ​human​ ​behavior, and how this data is used to make better advertising predictions.

Exploring HX design, our understanding of emotions, machine learning & AI using human data.

How the intersection of AI and human behavior begets insights to drive better brand engagement and more memorable campaigns.