Reveal Your Campaigns' Full Impact

Claimed behavior alone doesn't correlate with actual behavior.

Attention - Upper Funnel Brand Awareness

Competing for and capturing attention is the price of admission for brand awareness.

Memory - Middle Funnel Emotional Association

Emotional response and expression lead to memory, and implicit association. Any Daniel Kahneman fans out there?

Purchase Intent - Lower Funnel Conversion

Brand uplift, product consideration, and purchase intent. The final boss (CFO) isn't so scary after all.

The Two KPIs for Creator Creative

1.2% of campaign impact is visible using proxy engagement metrics and linear attribution.

Why stop at measuring what's readily available - when you can make available, that which is valuable?

Stopping Power measures the content's ability to capture attention in the feed.

Capturing attention leads to increased brand awareness.

Staying Power measures the content's ability to create an enduring emotional association with the brand.

Capturing memory leads to increased purchase intent.

Wait for hours, not weeks, to digest, diagnose, and decide.