About Us | Element Human

Manifesto

Our Why

Our digital lives are built on a profound and damaging lie:
Clicks and connections are the same as understanding and empathy.

We call this the empathy gap and we are here to solve it.
Our mission is to build deep human connections across every digital interaction.

We do this by enabling machines to read body language that maps to personal and business outcomes.
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The vision is a digital world built on empathy.
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As we move nearly every interaction online, we lose the ability to recognise and respond to behaviours and emotions.

This is necessary for human growth and evolution.

The downside is experienced daily with doom scrolling, trolling, polarised politics, rapid escalation, individual isolation and rampant increases in suicides.
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- Doctors in telehealth can’t empathise with patient pain because they lose the human interaction.
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- Educators online can’t empathise with where students are struggling because they lose human interaction.
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- Sales and Customer Service teams get so much more done when in person because they can empathise better than zoom calls.
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- Advertisers and Content Creators can’t spend time and money to grow their businesses effectively because they can’t empathise with their real audience engagement.

- Remote managers struggle to empathise with their teams.
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While technology and AI have obliterated access barriers to the world, it does so by creating an environment that lacks the time and space for empathy, a primary driver of human growth, evolution and performance.

Today, who we are is defined by what we do online
View, click, follow, search, purchase.
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Technology built a world without a heart.
We are here to give it one.

Our How

At Element Human, we are moving beyond the flat, two-dimensional data of clicks and likes to reveal the unseen truth of human experience.

Google gave us the search graph.
Meta gave us the social graph.
Amazon gave us the purchase graph.

We are more than our data.
Element Human is building the world’s first Empathy Graph.
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Defining every digital interaction not by what we do technically, but by how we behave and feel as a human, interactively.

A capability for any digital experience that empowers business, people, and AI to build deeper connections and improve performance by observing how digital interactions make them feel over time.
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People use their webcams and microphones through consent based privacy to observe how they interact with a digital experience.
Without revealing who they are, we are able to see how an interaction is driving attention, emotion, memory and behavioural response so that businesses can improve the quality of their digital experiences.
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We use behavioural AI to predict business and personal outcomes.
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This fuels the world’s first and largest, privacy safe data lake of behaviours and emotions as people interact with digital experiences continually improving our proprietary Small Behavioural Models - the emotional complement to Large Language Models.

People first, always

Mission

Turn human behaviors into machine learned empathy.

People, not machines, will continue to be the agents that move the world forward. We are here to maximize human learning in the digital age.

Vision

Bring empathy to digital interactions.

The better we understand the drivers of human behavior, the better we understand ourselves and each other, the better our world will be.

What We Stand For Section

What We Stand For

At the core of Element Human are the 3 E's. Our principles for how we work with each other and with you.

Empathise

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Listen and be heard. We actively listen, to clients, colleagues, and the data. We align, plan, and communicate clearly so insight becomes action.

Empower

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Enable growth and confidence. We provide the tools, insights, and support needed to make informed decisions and drive meaningful change.

Engage

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Connect and inspire action. We create meaningful interactions that drive engagement, build relationships, and foster long-term partnerships.

Our Leadership.

Matt Celuszak

Founder & CEO

16 years building human measurement systems, Matt founded CrowdEmotion to unlock our understanding of humanity through technology.

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Chris Wallis

Finance Director

Ex EY and KPMG, Chris brings 38 years working with management teams to structure businesses for rapid growth in a sustainable way.

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David Cazalet

Non-executive Director

David built and sold bleeding edge cyber security firm IRM to Altran and holds advisory and NED positions in cyber and technical businesses focusing on business development.

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Omar Kamal

Chairman

Experienced Chair and NED of US and UK listed businesses, Omar brings EY, YPO, and M&A experience to establish a foundation of governance, process, and diversified shareholder base.

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