Understanding Humans and Machines

A machine that does not recognize or respond to how the individual is feeling. No contextual feedback. We are here to change that.

People first

OUR Vision

Bring empathy to digital interactions.

The better we understand the drivers of human behavior, the better we understand ourselves and each other, the better our world will be.

OUR MISSION

Turn human behaviors into machine learned empathy.

People, not machines, will continue to be the agents that move the world forward. We are here to maximize human learning in the digital age.

Our Leadership.

Matt Celuszak
Matt Celuszak
Founder & CEO

16 years building human measurement systems, Matt founded CrowdEmotion to unlock our understanding of humanity through technology.

Chris Wallis
Chris Wallis
Finance Director

Ex EY and KPMG, Chris brings 38 years working with management teams to structure businesses for rapid growth in a sustainable way.

David Cazalet
David Cazalet
Non-executive Director

David built and sold bleeding edge cyber security firm IRM to Altran and holds advisory and NED positions in cyber and technical businesses focusing on business development.

Omar Kamal
Omar Kamal
Chairman

Experienced Chair and NED of US and UK listed businesses, Omar brings EY, YPO, and M&A experience to establish a foundation of governance, process, and diversified shareholder base.

Media Coverage

Extra! Extra! Read all about it!

TIMELINE

Our History

2014

Built a global engagement metric using facial coding for the BBC so they could understand which shows to market to which region.

2014 - 2015 Element Human Timeline
2015

Launched our API and built a number of bespoke solutions capturing people’s expressions.

2017

Launched our ENGAGE platform, allowing clients to connect emotion and survey data together, and ‘attention’ via eye-tracking.

2016-2017 Element Human Timeline
2016

Integrated implicit testing to quantify memory shift in relation to emotion impact, allowing our clients to quantify the engagement impact of their stories.

2018

Moved to a SaaS-based business with our ENGAGE platform, providing a faster solution with reduced service costs, and sunset our consulting and research team.

2018-2019 Element Human Timeline
2019

Launched an MVP for the world’s first Human Experience (HX).

Hired a Human Designer and Science Director in AI, and we audited 2.5B data points to create the Human Experience Equation.

2020 Element Human Timeline
2020

Launched the world’s first Human Experience (HX) PaaS, the HX Workbench and retired our consultancy.

Meet the Protagonists

"Element Human has been an invaluable partner in showing the business impact creators can have on brand performance."

Gaz Alushi

President, Measurement & Analytics

"You are leading the way! A pleasure to work with your team."

Adam Harris

Co-Founder

"We were amazed at what we achieved in such a condensed time frame"

Lisa Lewers

Managing Partner

"You guys are excellent partners, and we appreciate the innovativeness."

Emily Cables

Senior Manager, Measurement
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Stopping & Staying Power

A sophisticatedly simple measurement framework to compare creators, creatives, platforms, content types, and brands.
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How Creators Evoke Emotion

We partnered up with Influencer to study how creator marketing drives impact across the funnel.
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TikTok, Influencers, & Science

We partnered up with Whalar to use behavioral insights to understand and optimize influencer campaigns on TikTok.

Seeing is Believing