YouTube is half the price. Disney+ is offering aggressive rates. "Because our content is better" isn't data — it's a sales pitch. Give your sales team the independent measurement that advertisers actually trust.
Netflix · Amazon · BBC · Channel 4 · 341 studies
YouTube is half your CPM. Amazon is scaling fast. Disney+ is offering aggressive rates. Your advertisers want to know: why should they pay your premium? You need proof — not a sales pitch.
"Because our content is better" isn't dataWhen you present your own brand lift study, advertisers are skeptical. You ran it. Of course it says your platform wins. They want independent validation from someone who doesn't have a stake in the outcome.
Your study, your bias — advertisers know itEvery quarter, your sales team fights to keep advertisers from shifting budget to cheaper alternatives. Without comparative proof that your environment drives superior results, it's a relationship game. Relationships only go so far.
Losing share to cheaper competitorsThe platforms that win advertiser budgets are the ones that can prove — independently — that their environment drives a fundamentally different audience response. The ones that rely on internal studies are losing share.
Third-party brand lift with 95% statistical confidence. Not your internal study — independent validation that's credible because we have no stake in which platform wins.
Netflix vs. YouTube. Amazon vs. Disney+. Same methodology, same rules, fair fight. Show advertisers exactly how your environment performs against competitors.
Eye-tracking heatmaps, second-by-second emotion curves, attention overlays on the actual creative. Deliverables that make advertisers say yes on the spot.
Prove your pause ads, shoppable formats, and CTV innovations actually drive superior brand impact. Be first to have data on formats competitors can't measure yet.
Give every salesperson independent data, visual deliverables, and competitive benchmarks they can use in every advertiser conversation. Evidence selling, not relationship selling.
"If you've never actually gone out and demoed this to clients, they love seeing their commercial with the heat map over. Sells itself. People were dazzled because no one's ever been able to show the client if we're actually seeing the logos."
"As a salesperson, the best outcome for me with these reports and results is to make sure the client spends again and doesn't go elsewhere."
"This study is really transparent. Data are really clear. A 360-degree study."
Your first study gives every salesperson independent data that proves your environment drives superior brand impact. No more relationship selling.
Every advertiser study adds to your arsenal. Cross-category, cross-format proof that your premium is justified — and growing.
Head-to-head data showing your environment outperforms cheaper alternatives. The proof your advertisers need to justify staying.
Your competitors rely on internal studies and relationship selling. You have independent proof. Every budget conversation ends in your favor.
Join Netflix, Amazon, BBC, and Channel 4. Independent brand lift measurement your advertisers can take to their own CFO.
Yes, show me how →15 minutes. We'll show you real platform comparison data.