Independent brand uplift studies with heat map and attention — in one report. Forced-exposure brand lift your client's insights team can interrogate. The credibility your repitch and renewal conversations depend on.
Brand uplift vs. matched control on the metrics your client cares about. Behavioural backup that anchors the number. Methodology your client's insights team can interrogate. The deck doesn't end with "trust me" — it ends with the renewal.
Self-reported recall from a one-click panel. Awareness from a survey panel that watched the ad once on a stock player. Methodology your client's insights team will interrogate in three questions and dismiss in five.
That's not a deck that closes a renewal. That's a number floating without evidence — and your client's strategy team has already seen the same number from your competitor.
The bundle that wins the room is independent, third-party, controlled-exposure. With heat map and attention layered onto the same panel — so the brand-uplift number isn't sitting alone, it's anchored to behaviour you can show.
Hover any card for the detail. Built for the renewal meeting.
Stopping power. Staying power. Drop-off.
Behavioural attention measurement across the piece and per scene. Quantity of engagement, mapped to the timeline.
Where attention landed inside the content.
Eye-tracking on your actual creative. Visual proof to pair with the lift number — behaviour, not just survey response.
Reactions captured for context.
Facial coding alongside attention and brand uplift — the diagnostic layer your creative team can dig into when the headline lift number is good but you need to know why.
Aided & unaided recall.
Memory tied to specific moments, not a 24-hour survey. What people remembered, and at what depth.
In their own words.
Open-ended consumer responses captured alongside the behavioural data. The qualitative layer your client's PR team can quote in the post-campaign deck.
vs. matched control.
Forced exposure on one panel, control on a matched panel — same conditions, same questionnaire, minus the exposure. The credible number that survives interrogation.
Results in the room before the renewal conversation.
Campaign ends Friday. Monday morning, you have brand lift, attention scores, emotion curves, and category benchmarks — ready to defend the renewal at the executive meeting. Not 6 weeks from Nielsen.
Renewal evidence the finance team approves.
Brand lift + category benchmark + (optional) revenue attribution model — formatted for the boardroom, not the creative debrief. The deck that gets renewed without the standard pushback.
Controlled. Comparable. Defensible.
Repeatable across campaigns, comparable across renewals. The methodology your client's insights team can interrogate — and your competitor can't replicate.
Not platform-funded. Not survey-only.
No house numbers, no client paying for the answer they want. The non-bias signal your strategy team can defend in the room.
Repitch-ready. Share-ready. Export-ready.
Interactive timeline your client's strategy team can engage with — and export-ready outputs your team drops straight into the next renewal deck.
We need a competitive edge — a lot of our competitors will just do a Mailchimp survey.
Commercial Director · Brand Partnerships
Editorial-level insights as well as brand-level insights — that's quite unique compared to other tools.
Research Manager · Branded Content
It feels like real research. People-led research. With what you can get from impressions and clicks, it's just not that deep.
Research Manager · Branded Content Studios
Self-reported recall. A survey panel. Methodology your client's strategy team dismisses in two questions. The deck closes with "trust us." Procurement starts the price negotiation.
Brand uplift vs. matched control. Heat map showing where attention landed. Attention curve through the piece. Methodology your client can interrogate. The deck closes with the renewal.
Real consumers see your campaign under controlled exposure. The same questionnaire goes to a matched control group (same panel, no exposure). The difference is your brand uplift — defensible, repeatable, and methodologically interrogable by your client's insights team.
An independent panel removes "you're marking your own homework" doubt from client conversations. Your client's strategy team can interrogate the methodology, and your competitors can't replicate the panel build — which is what defends the deal.
Survey-only studies measure recall after the fact, often from a self-selected panel that saw the ad once on a stock player. Branded content measurement adds behavioural attention, biometric heat map, and matched-control comparison in one report — so the brand-uplift number doesn't sit alone.
Last campaign's measurement becomes next campaign's brief. Behavioural data, brand-uplift readout, and implicit memory together tell you which angle to repitch, what to change, and what to walk into the renewal conversation with.
Built for branded-content sellers, brand-partnership commercial leads, and the researchers who support them. The deliverable closes the renewal conversation by anchoring brand-uplift numbers to behavioural data your client's insights team can defend.
30-minute call. No pitch deck.
A member of the team will reply within one working day at your inbox.
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