Attention Sparks.
Emotion Connects.
Memory Drives the Decision.

Real brand impact doesn’t come from what people say.
It comes from what they see, feel, and remember.

Start Measuring

We believe the  brain buysbefore the buyer can
explain it. 

Only 1.2% of campaign views get a click or platform engagement.
Clicks don't measure brand impact, consumer engagement, or predict sales.  
Brand measurement studies take weeks, don't measure in context, partially cover the funnel, and cost more than the creative.
That’s why we don’t ask what people think.
We measure what they see, feel and remember.
Real brand impact happens where emotion connects and memory embeds.
"We exist to help you stop chasing vanity metrics and start creating content that truly moves people."

We believe the brain buys before the buyer can explain it.

That's why we don't ask what people think.
We measure what they feel and remember
Because real brand impact happens in the subconscious, in the milliseconds where emotion connects and memory embeds.
We exist to help you stop chasing vanity metrics and start creating content that truly moves people.
You're in good company around here...
Devices

Behaviour First Measurement for Modern Brands

We measure what sticks, not what scrolls.

With eye tracking, facial coding, implicit testing, and simulated feeds, Element Human captures:
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‍Attention
Did they notice?

Emotion
Did it resonate?

Memory
Will they remember?

Brand Metrics
Will they take action?

See how it works

Why we're different

Behavioural A.I.

Biometrics (eye-tracking & facial coding), Implicit Association Test, Surveys

In-Context Testing

Environments like Social, Video & CTV

Speed + Clarity

Results in 24h, benchmarked and fraud-clean

No Noise

No bots, no panels, no post-rationalizing
“The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.”
― David Ogilvy
What we do
How it works
We Measure What Moves People. And Predict What Moves Markets.
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Element Human blends the precision of a behavioral science lab, the scale of modern surveys, and the speed of real-world marketing. Our behavioral learning models (BLMs) go beyond testing content.
They simulate human attention, emotion, and memory in real environments, then predict how these subconscious responses drive purchase decisions.

This isn’t just data, It’s machine-learned empathy.
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By modelling what people truly see, feel, and remember, we help brands, agencies, and platforms prove creative effectiveness, optimize campaigns, and tie every impression to ROI.

Because real impact happens in milliseconds, and now you can measure it.
Reveal What They'll Remember
Real Humans. Real Context. Predictive Insight.

We test content inside simulated platform environments including TikTok, Instagram, YouTube Shorts, Facebook and Prime Video with more coming soon.

Using biometrics (facial coding & eye tracking), implicit tests and surveys we capture subconscious human responses on everyday devices.

This data is encoded and modelled through our Behavioral Learning Models (BLMs) and compared against global benchmarks to predict real-world performance and ROI.
Measure What Moved Them
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What we do
What is HX Data?
How it works

Test your creatives in your environment

Because content doesn’t live in a vacuum, neither does our testing.
We simulate real viewing environments so responses reflect real behavior

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"We reveal the human response behind every impression, so your content doesn’t just perform, it connects."
"Measure what is measurable and make measurable what is not so"‍
- Galileo Galilei

Measure once, cut once.

Measure what's valuable, not just what's easily accessible.
Our Approach

The Human Response

"We are proud to partner with Element Human to delve even deeper into the emotional impact of creator content on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns."
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Ben Jeffries

CEO & Co-Founder

"Creator Economy PSA... Vanity metrics surpassed long ago. Effectiveness, impact and ROI are all measurable with partners like Nielsen, Element Human and Circana."
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Neil Waller

Co-Founder

"We were amazed at what we achieved in such a condensed time frame"
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Lisa Lewers

Managing Partner

"Working with Element Human has been a consistently excellent experience. Their product is competitive and built on a strong bedrock of robust tech and data science."
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Alex Maguire

Manager, Ads Measurement

"You are leading the way! A pleasure to work with your team."
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Adam Harris

Co-Founder

"Element Human helps us deliver AI solutions for non-AI people. Developing plug and play solutions that help us capture real time human response to brand experiences and communications is of huge benefit to us."
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Richard Owen

Chief Transformation Officer

"Element Human was not just key for the BBC’s project but also was engaging and a great learning experience for me personally!"
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Caitlin Harley

Director, Multiplatform Sales Research

"Element Human has been an invaluable partner in showing the business impact creators can have on brand performance."
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Gaz Alushi

President, Measurement & Analytics

Seeing is Believing

Meet With Our Team