Turn Human Behaviors Into Machine Learned Empathy.
GET STARTED1.2% of campaign views get a click or engagement. 98.8% of campaign views go unmeasured.
We measure full funnel campaign impact. Capturing emotion and behavioral insights in real world digital environments - aka the human element (!).
“The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.”
― David Ogilvy
"The older I get, the less I listen to what people say and the more I look at what they do"
- Andrew Carnegie
"Measure what is measurable and make measurable what is not so"
- Galileo Galilei
"Element Human has been an invaluable partner in showing the business impact creators can have on brand performance."
"Element Human was not just key for the BBC’s project but also was engaging and a great learning experience for me personally!"
"We were amazed at what we achieved in such a condensed time frame"
"You are leading the way! A pleasure to work with your team."
"We are proud to partner with Element Human to delve even deeper into the emotional impact of creator content on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns."
"Element Human helps us deliver AI solutions for non-AI people. Developing plug and play solutions that help us capture real time human response to brand experiences and communications is of huge benefit to us."
"Creator Economy PSA... Vanity metrics surpassed long ago. Effectiveness, impact and ROI are all measurable with partners like Nielsen, Element Human and Circana."