# Element Human

> Know how people feel before you make the investment.

Element Human is a behavioral AI measurement platform that helps brands understand how audiences truly feel about their content — before they spend. We measure attention, emotion, memory, and brand lift using webcam-based facial coding, eye tracking, and implicit association testing in simulated real-world environments.

## What We Do

- **Behavioral AI Measurement**: Second-by-second emotion, attention, and memory measurement using webcam-based facial coding and eye tracking
- **Simulated Environments**: Test content in realistic platform simulations (YouTube, Instagram, TikTok, Netflix, CTV) — not sterile survey links
- **5-Pillar Intelligence**: Strategy, Discovery, Creation, Distribution, and Measurement — an integrated view of the storytelling lifecycle
- **Creator & Influencer Measurement**: The only platform that measures creator content with the same behavioral rigor as traditional ads
- **Ellie AI Companion**: AI-powered instant insights across all five measurement pillars
- **24-Hour Turnaround**: Results in hours, not weeks — fast enough to optimize mid-campaign

## Core Metrics

- Stopping Power: Does content halt the scroll?
- Staying Power: Does the audience watch through?
- Emotional Response: Second-by-second emotion curves
- Attention: Eye tracking and fixation patterns
- Memory Encoding: What the brain retains
- Brand Attribution: Does the audience remember the brand?
- Purchase Intent: Real behavioral purchase signals

## Use Cases

- Pre-launch creative testing
- Influencer/creator selection and measurement
- CTV and streaming ad measurement
- Platform-specific creative optimization (YouTube, Instagram, TikTok)
- Competitive benchmarking
- Brand lift studies

## Industries

- CPG / FMCG
- Financial Services
- Entertainment & Streaming
- Technology
- Healthcare & Pharma
- Retail & E-commerce
- Automotive

## Links

- Website: https://elementhuman.com
- Insights: https://elementhuman.com/insights
- Pricing: https://elementhuman.com/pricing
- About: https://elementhuman.com/about-us
- LinkedIn: https://www.linkedin.com/company/elementhuman/
- Contact: hello@elementhuman.com