/* ============================================================
   Element Human — Google Ads Landing Pages
   Shared design system, components, and utilities
   v2.1 · 2026-05-13 — nav/footer/CTA now match elementhuman.com
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=JetBrains+Mono:wght@400;500;600;700&family=Poppins:wght@400;500;600;700;800&display=swap');

/* ============================================================
   SITE SHELL — copied from elementhuman.com styles.css
   Class names match the main site exactly: .nav, .nav-inner,
   .nav-links, .nav-cta, .nav-hamburger, .nav-mobile, .footer,
   .footer-grid, .footer-col, .footer-brand, .footer-bottom,
   .btn, .btn-primary, .btn-outline.
   ============================================================ */

.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: rgba(12, 21, 32, 0.7);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  border-bottom: 1px solid rgba(255,255,255,0.08);
  transition: background 0.3s;
}
.nav-inner { max-width: 1200px; margin: 0 auto; padding: 0 24px; display: flex; align-items: center; justify-content: space-between; height: 64px; }
.nav-logo { display: inline-flex; align-items: center; text-decoration: none; }
.nav-logo img { display: block; height: 20px; width: auto; }
.nav-links { display: flex; align-items: center; gap: 32px; }
.nav-links a { color: #8A9AB5; text-decoration: none; font-size: 14px; font-weight: 500; transition: color 0.2s; font-family: 'Poppins', sans-serif; }
.nav-links a:hover { color: #F0F0F5; }
.nav-cta {
  background: linear-gradient(135deg, #007AFF, #00A0FF) !important;
  color: white !important;
  padding: 8px 20px !important;
  border-radius: 10px !important;
  font-weight: 600 !important;
}
.nav-hamburger { display: none; background: none; border: none; cursor: pointer; padding: 8px; }
.nav-hamburger span { display: block; width: 24px; height: 2px; background: #F0F0F5; margin: 5px 0; transition: 0.3s; }
.nav-mobile { display: none; flex-direction: column; gap: 16px; padding: 16px 24px 24px; background: rgba(12,21,32,0.96); }
.nav-mobile a { color: #8A9AB5; text-decoration: none; font-size: 16px; font-family: 'Poppins', sans-serif; }

.nav-links a:not(.nav-cta) { position: relative; }
.nav-links a:not(.nav-cta)::after {
  content: '';
  position: absolute;
  bottom: -4px; left: 0; right: 0;
  height: 2px;
  background: linear-gradient(90deg, #007AFF, #00A0FF);
  border-radius: 1px;
  transform: scaleX(0);
  transform-origin: center;
  transition: transform 0.3s ease;
}
.nav-links a:not(.nav-cta):hover::after { transform: scaleX(0.6); }
.nav-links a:not(.nav-cta).active { color: #F0F0F5; }
.nav-links a:not(.nav-cta).active::after { transform: scaleX(1); }

@media (max-width: 768px) {
  .nav-links { display: none; }
  .nav-hamburger { display: block; }
  .nav-mobile.open { display: flex; }
  .nav-mobile a.active { color: #F0F0F5; border-left: 2px solid #007AFF; padding-left: 12px; }
}

/* ---------- Buttons (site-wide, override the older .btn--* rules below) ---------- */
.btn-primary {
  background: linear-gradient(135deg, #007AFF, #00A0FF) !important;
  color: white !important;
  box-shadow: 0 4px 20px rgba(0,122,255,0.3);
  padding: 12px 28px;
  border-radius: 10px;
  font-family: 'Poppins', sans-serif;
  font-weight: 600 !important;
  font-size: 15px;
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  border: none;
  transition: all 0.3s ease;
  white-space: nowrap;
  cursor: pointer;
}
.btn-primary:hover { box-shadow: 0 6px 30px rgba(0,122,255,0.5); transform: translateY(-2px); }
.btn-outline {
  background: transparent !important;
  color: #F0F0F5 !important;
  border: 1px solid rgba(255,255,255,0.08);
  padding: 12px 28px;
  border-radius: 10px;
  font-family: 'Poppins', sans-serif;
  font-weight: 600;
  font-size: 15px;
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  transition: all 0.3s ease;
  white-space: nowrap;
}
.btn-outline:hover { border-color: rgba(255,255,255,0.25); background: rgba(255,255,255,0.05) !important; }
.btn-large { padding: 16px 36px; font-size: 16px; }

/* ---------- Footer (site-wide) ---------- */
.footer { padding: 64px 0 24px; border-top: 1px solid rgba(255,255,255,0.08); margin-top: 0; background: #0c1520; position: relative; z-index: 1; }
.footer .container { max-width: 1200px; margin: 0 auto; padding: 0 24px; }
.footer-grid { display: grid; grid-template-columns: 2fr 1fr 1fr 1fr; gap: 48px; margin-bottom: 40px; }
.footer-brand img { display: block; height: 28px; width: auto; }
.footer-tagline { color: #8A9AB5; font-size: 14px; margin-top: 12px; font-family: 'Poppins', sans-serif; }
.footer-col h4 { font-size: 14px; font-weight: 600; margin-bottom: 16px; color: #F0F0F5; font-family: 'Poppins', sans-serif; }
.footer-col a { display: block; font-size: 13px; color: #8A9AB5; text-decoration: none; margin-bottom: 10px; transition: color 0.2s; font-family: 'Poppins', sans-serif; }
.footer-col a:hover { color: #F0F0F5; }
.footer-bottom { padding-top: 24px; border-top: 1px solid rgba(255,255,255,0.08); }
.footer-bottom p { font-size: 13px; color: #8A9AB5; font-family: 'Poppins', sans-serif; }
/* Mobile footer layout — brand spans the full top row, nav columns sit
   beneath in a compact grid. The Connect column (with the long
   "Email Us — hello@elementhuman.com" link) spans both grid columns
   on the smallest phones so the email doesn't wrap awkwardly. */
@media (max-width: 768px) {
  .footer-grid { grid-template-columns: repeat(3, 1fr); gap: 32px 20px; }
  .footer-brand { grid-column: 1 / -1; }
}
@media (max-width: 480px) {
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 28px 20px; }
  .footer-brand,
  .footer-col:last-child { grid-column: 1 / -1; }
  .footer-col a { font-size: 14px; }
}

/* Push body content below the fixed nav (nav is 64px tall). */
body { padding-top: 64px; font-family: 'Poppins', sans-serif; }

/* ============================================================
   PAGE-SPECIFIC STYLES BELOW (landing pages 8-section structure)
   ============================================================ */

/* ---------- Design tokens ---------- */
:root {
  --bg: #0c1520;
  --bg-elevated: #131e2c;
  --bg-glass: rgba(19, 30, 44, 0.65);
  --border: rgba(255, 255, 255, 0.08);
  --border-strong: rgba(255, 255, 255, 0.15);

  --text: #ffffff;
  --text-soft: rgba(255, 255, 255, 0.78);
  --text-mute: rgba(255, 255, 255, 0.55);

  --blue: #007AFF;
  --cyan: #00A0FF;
  --green: #54E42B;
  --teal: #10A8B7;
  --pink: #FF2198;
  --purple: #8F21A1;
  --amber: #F9BE00;
  --red: #F60000;

  --grad-strategy: linear-gradient(135deg, #007AFF 0%, #00A0FF 100%);
  --grad-discovery: linear-gradient(135deg, #FF2198 0%, #8F21A1 100%);
  --grad-creation: linear-gradient(135deg, #F9BE00 0%, #F60000 100%);
  --grad-distribution: linear-gradient(135deg, #10A8B7 0%, #54E42B 100%);
  --grad-measurement: linear-gradient(135deg, #54E42B 0%, #007AFF 100%);

  --accent: var(--grad-measurement);
  --accent-solid: var(--blue);
  --accent-soft: rgba(0, 122, 255, 0.50);
  --accent-glow: rgba(0, 122, 255, 0.18);

  --container: 1180px;
  --pad: 75px;
  --pad-mobile: 24px;

  --font-display: -apple-system, BlinkMacSystemFont, "Inter", "SF Pro Display", "Helvetica Neue", Arial, sans-serif;
  --font-body: -apple-system, BlinkMacSystemFont, "Inter", "SF Pro Text", "Helvetica Neue", Arial, sans-serif;
  --font-mono: "SF Mono", ui-monospace, "Menlo", monospace;

  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

body.lp-w1 {
  --accent: var(--grad-distribution);
  --accent-solid: var(--teal);
  --accent-soft: rgba(16, 168, 183, 0.50);
  --accent-glow: rgba(16, 168, 183, 0.22);
}
body.lp-w2-creative {
  --accent: var(--grad-creation);
  --accent-solid: var(--amber);
  --accent-soft: rgba(249, 190, 0, 0.50);
  --accent-glow: rgba(249, 190, 0, 0.18);
}
body.lp-w2-brand {
  --accent: var(--grad-measurement);
  --accent-solid: var(--blue);
  --accent-soft: rgba(0, 122, 255, 0.50);
  --accent-glow: rgba(0, 122, 255, 0.20);
}

/* ---------- Reset & base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.55;
  color: var(--text);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  background:
    radial-gradient(1100px 700px at 80% -10%, var(--accent-glow), transparent 60%),
    radial-gradient(900px 600px at -10% 110%, rgba(0, 160, 255, 0.05), transparent 65%);
  z-index: 0;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; }

/* ---------- Layout ---------- */
.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 var(--pad-mobile);
  position: relative;
  z-index: 1;
}
@media (min-width: 768px) {
  .container { padding: 0 var(--pad); }
}
.section { padding: 80px 0; position: relative; }
@media (min-width: 768px) {
  .section { padding: 110px 0; }
}
.section--tight { padding: 56px 0; }
.section--alt { background: rgba(0, 0, 0, 0.18); }

/* Section number badges (01 / 08 etc) */
.section__num {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.12em;
  color: var(--text-mute);
  margin-bottom: 18px;
}
.section__num::before {
  content: "";
  width: 28px;
  height: 1px;
  background: var(--accent-solid);
  display: inline-block;
}

/* ---------- Old BEM nav classes — superseded by site-shell .nav above (2026-05-13)
   Kept only as a fallback for any page that hasn't migrated to the site-shell markup. ---------- */

/* ============================================================
   SECTION 1 — HERO
   ============================================================ */
.hero {
  padding: 70px 0 100px;
  position: relative;
}
@media (min-width: 900px) {
  .hero { padding: 90px 0 120px; }
}
.hero__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 60px;
  align-items: center;
}
@media (min-width: 900px) {
  .hero__grid { grid-template-columns: 1.05fr 1fr; gap: 80px; }
}
.hero__eyebrow {
  display: inline-block;
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--text-mute);
  padding: 6px 14px;
  border: 1px solid var(--border-strong);
  border-radius: 999px;
  margin-bottom: 28px;
}
.hero__title {
  font-family: var(--font-display);
  font-size: clamp(38px, 5.3vw, 64px);
  line-height: 1.05;
  font-weight: 600;
  letter-spacing: -0.025em;
  margin: 0 0 22px;
}
.hero__title em {
  font-style: normal;
  color: var(--accent-solid);
}
.hero__sub {
  font-size: clamp(17px, 1.4vw, 20px);
  line-height: 1.5;
  color: var(--text-soft);
  margin: 0 0 36px;
}
.hero__ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  align-items: center;
}
.hero__visual {
  position: relative;
  width: 100%;
  aspect-ratio: 4 / 3;
  display: grid;
  place-items: center;
}
.hero__visual::before {
  /* Soft radial glow behind device — gives the phone presence without a hard frame */
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(60% 60% at 50% 55%, var(--accent-glow), transparent 70%);
  pointer-events: none;
  z-index: 0;
  filter: blur(2px);
}
.hero__visual > * { position: relative; z-index: 1; }

/* ---------- Old BEM button classes — pages now use .btn-primary / .btn-outline (site-wide, defined above)
   Kept only as a fallback for any page that hasn't migrated. ---------- */
.btn--primary, .btn--ghost {
  /* Inherits .btn-primary / .btn-outline visuals via class swap on the HTML side. */
  display: inline-flex; align-items: center; gap: 8px;
  padding: 12px 28px; border-radius: 10px;
  font-family: 'Poppins', sans-serif; font-weight: 600; font-size: 15px;
  text-decoration: none; transition: all 0.3s ease; white-space: nowrap;
}
.btn--primary { background: linear-gradient(135deg, #007AFF, #00A0FF); color: white; box-shadow: 0 4px 20px rgba(0,122,255,0.3); }
.btn--primary:hover { box-shadow: 0 6px 30px rgba(0,122,255,0.5); transform: translateY(-2px); }
.btn--ghost { background: transparent; color: #F0F0F5; border: 1px solid rgba(255,255,255,0.08); }
.btn--ghost:hover { border-color: rgba(255,255,255,0.25); background: rgba(255,255,255,0.05); }

/* ---------- Trust strip ---------- */
.trust {
  padding: 26px 0;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.trust__row {
  display: flex;
  flex-wrap: wrap;
  gap: 24px 44px;
  align-items: center;
  justify-content: center;
  font-size: 13px;
  color: var(--text-mute);
  letter-spacing: 0.02em;
}
.trust__item { display: inline-flex; align-items: center; gap: 10px; }
.trust__dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--accent-solid);
  box-shadow: 0 0 12px var(--accent-glow);
}

/* ---------- Section heading typography ---------- */
.section__eyebrow {
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--text-mute);
  margin: 0 0 14px;
}
.section__title {
  font-family: var(--font-display);
  font-size: clamp(28px, 3.4vw, 44px);
  line-height: 1.1;
  font-weight: 600;
  letter-spacing: -0.02em;
  margin: 0 0 22px;
  max-width: 820px;
}
.section__lede {
  font-size: clamp(16px, 1.2vw, 19px);
  color: var(--text-soft);
  max-width: 720px;
  margin: 0 0 48px;
  line-height: 1.55;
}

/* ============================================================
   SECTION 2 — SUCCESS (kill buyer's remorse — show the outcome)
   ============================================================ */
.success {
  display: grid;
  grid-template-columns: 1fr;
  gap: 40px;
  align-items: center;
}
@media (min-width: 900px) {
  .success { grid-template-columns: 1fr 1.1fr; gap: 64px; }
}
.success__visual {
  position: relative;
  border-radius: 20px;
  border: 1px solid var(--border-strong);
  background: linear-gradient(180deg, rgba(19,30,44,0.9), rgba(12,21,32,0.95));
  padding: 28px;
  aspect-ratio: 4 / 3;
}
.success__title {
  font-family: var(--font-display);
  font-size: clamp(28px, 3.2vw, 40px);
  line-height: 1.1;
  font-weight: 600;
  letter-spacing: -0.02em;
  margin: 0 0 20px;
}
.success__list {
  list-style: none;
  margin: 24px 0 0;
  padding: 0;
  display: grid;
  gap: 14px;
}
.success__list li {
  font-size: 16px;
  color: var(--text-soft);
  padding-left: 30px;
  position: relative;
  line-height: 1.5;
}
.success__list li::before {
  content: "";
  position: absolute;
  left: 0; top: 8px;
  width: 16px; height: 8px;
  border-left: 2px solid var(--accent-solid);
  border-bottom: 2px solid var(--accent-solid);
  transform: rotate(-45deg);
  transform-origin: 0 100%;
}

/* ============================================================
   SECTION 3 — PROBLEM-AGITATE (twist the knife)
   ============================================================ */
.problem {
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px;
  align-items: start;
}
@media (min-width: 900px) {
  .problem { grid-template-columns: 1.1fr 1fr; gap: 72px; }
}
.problem__big {
  font-family: var(--font-display);
  font-size: clamp(28px, 3.4vw, 42px);
  line-height: 1.15;
  font-weight: 600;
  letter-spacing: -0.02em;
  margin: 0 0 24px;
}
.problem__big strong {
  color: var(--accent-solid);
}
.problem__body p {
  font-size: 17px;
  line-height: 1.6;
  color: var(--text-soft);
  margin: 0 0 16px;
}
.problem__body p:last-child { margin-bottom: 0; }
.problem__visual {
  border: 1px solid var(--border);
  border-radius: 18px;
  background: rgba(0, 0, 0, 0.22);
  padding: 24px;
  aspect-ratio: 1 / 1;
}

/* ============================================================
   SECTION 4 — VALUE STACK (2 rows × 4 cols, hover-to-reveal)
   ============================================================ */
/* Section sub-heading that divides the stack into two categorised
   groups ("What you'll measure" + "Built for <audience>"). Sits between
   .section__title (big top-level h2) and a .stack of cards. */
.stack__group-title {
  font-family: var(--font-display);
  font-size: clamp(18px, 1.8vw, 22px);
  font-weight: 600;
  letter-spacing: -0.005em;
  color: var(--text-strong);
  margin: 56px 0 20px;
}
.stack__group-title:first-of-type {
  margin-top: 8px;
}

.stack {
  display: grid;
  grid-template-columns: 1fr;
  gap: 14px;
}
@media (min-width: 600px) {
  .stack { grid-template-columns: repeat(2, 1fr); }
}
@media (min-width: 1000px) {
  .stack { grid-template-columns: repeat(4, 1fr); }
}

/* .stack--six : 6 cards in a single row on desktop with proportionally
   smaller padding/typography. Used for the "What you'll measure" section
   where six measurement categories sit side-by-side.
   .stack--five : same compact card sizing, but 5 columns. Used for the
   "Built for <audience>" section so it visually matches "What you'll measure".
   Below 1100px both modifiers fall through to the default 1/2/4-col stack rules. */
@media (min-width: 1100px) {
  .stack--six  { grid-template-columns: repeat(6, 1fr); gap: 10px; }
  .stack--five { grid-template-columns: repeat(5, 1fr); gap: 10px; }
}
.stack--six .stack__item,
.stack--five .stack__item {
  padding: 18px 16px;
  min-height: 140px;
}
.stack--six .stack__title,
.stack--five .stack__title {
  font-size: 15px;
}
.stack--six .stack__sub,
.stack--five .stack__sub {
  font-size: 12.5px;
  line-height: 1.4;
}
.stack--six .stack__body,
.stack--five .stack__body {
  font-size: 12px;
}
.stack__item {
  display: flex;
  flex-direction: column;
  padding: 24px;
  border: 1px solid var(--border);
  border-radius: 16px;
  background: var(--bg-glass);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  transition: border-color 0.25s var(--ease), background 0.25s var(--ease), transform 0.25s var(--ease);
  cursor: default;
  min-height: 168px;
  position: relative;
  overflow: hidden;
}
.stack__item::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: var(--accent);
  opacity: 0;
  transition: opacity 0.25s var(--ease);
}
.stack__item:hover {
  border-color: var(--accent-soft);
  background: rgba(19, 30, 44, 0.85);
  transform: translateY(-2px);
}
.stack__item:hover::before { opacity: 1; }

.stack__num {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  color: var(--accent-solid);
  margin-bottom: 14px;
}
/* Card icon — Lucide-style monoline SVG. Sits above .stack__title,
   inherits accent colour. Size scales down on compact stacks
   (.stack--six, .stack--five) so it doesn't crowd the smaller cards. */
.stack__icon {
  width: 24px;
  height: 24px;
  color: var(--accent-solid);
  margin: 0 0 12px;
  display: block;
  flex-shrink: 0;
}
.stack--six .stack__icon,
.stack--five .stack__icon {
  width: 20px;
  height: 20px;
  margin: 0 0 8px;
}
.stack__title {
  font-family: var(--font-display);
  font-size: 17px;
  font-weight: 600;
  letter-spacing: -0.01em;
  margin: 0 0 8px;
  line-height: 1.25;
}
.stack__sub {
  font-size: 14px;
  line-height: 1.45;
  color: var(--text-soft);
  margin: 0;
}
.stack__body {
  font-size: 13px;
  line-height: 1.5;
  color: var(--text-mute);
  margin: 14px 0 0;
  max-height: 0;
  opacity: 0;
  overflow: hidden;
  transition: max-height 0.35s var(--ease), opacity 0.25s var(--ease), margin 0.25s var(--ease);
}
.stack__item:hover .stack__body,
.stack__item:focus-within .stack__body {
  max-height: 200px;
  opacity: 1;
}
/* Tap-to-reveal on touch devices */
@media (hover: none) {
  .stack__body { max-height: 200px; opacity: 1; }
}

.stack__total {
  margin-top: 28px;
  padding: 24px 28px;
  border: 1px dashed var(--accent-soft);
  border-radius: 16px;
  text-align: center;
  font-size: 17px;
  color: var(--text-soft);
}
.stack__total strong {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(22px, 2.4vw, 28px);
  font-weight: 600;
  color: var(--accent-solid);
  margin-top: 6px;
  letter-spacing: -0.01em;
}

/* ============================================================
   COMBINED CTA — primary + secondary side by side
   ============================================================ */
.cta-dual {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
}
/* Single-CTA wrapper (post-v2 progressive form) */
.cta-single { max-width: 560px; margin: 0 auto; }
@media (min-width: 900px) {
  .cta-dual { grid-template-columns: 1.2fr 1fr; gap: 22px; }
}
.cta-card {
  border: 1px solid var(--border);
  border-radius: 24px;
  padding: 44px 40px;
  background: var(--bg-elevated);
  position: relative;
  overflow: hidden;
}
.cta-card--primary {
  background:
    radial-gradient(700px 360px at 50% -20%, var(--accent-glow), transparent 60%),
    var(--bg-elevated);
}
.cta-card--primary::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: var(--accent);
}
.cta-card__tag {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-mute);
  margin-bottom: 14px;
}
.cta-card--primary .cta-card__tag { color: var(--accent-solid); }
.cta-card__title {
  font-family: var(--font-display);
  font-size: clamp(22px, 2.2vw, 28px);
  line-height: 1.15;
  font-weight: 600;
  letter-spacing: -0.01em;
  margin: 0 0 12px;
}
.cta-card__sub {
  font-size: 15px;
  color: var(--text-soft);
  margin: 0 0 24px;
  line-height: 1.5;
}

/* ============================================================
   SECTION 5 — SOCIAL PROOF (de-named — methodology + industry tiles + paraphrased quote)
   ============================================================ */
.proof {
  display: grid;
  gap: 40px;
}
.proof__stats {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
}
@media (min-width: 700px) {
  .proof__stats { grid-template-columns: repeat(4, 1fr); }
}
.proof__stat {
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 28px 22px;
  background: var(--bg-glass);
  text-align: center;
}
.proof__stat-num {
  font-family: var(--font-display);
  font-size: clamp(28px, 3.2vw, 38px);
  font-weight: 600;
  letter-spacing: -0.02em;
  color: var(--accent-solid);
  display: block;
  margin-bottom: 8px;
}
.proof__stat-label {
  font-size: 13px;
  color: var(--text-mute);
  letter-spacing: 0.02em;
  line-height: 1.4;
}
.proof__pills {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}
.proof__pill {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 8px 16px;
  border: 1px solid var(--border-strong);
  border-radius: 999px;
  font-size: 13px;
  color: var(--text-soft);
  background: rgba(255, 255, 255, 0.02);
}
.proof__pill svg { width: 14px; height: 14px; }
.proof__pill svg [stroke] { stroke: var(--accent-solid); }
.proof__quote {
  border: 1px solid var(--border);
  border-radius: 18px;
  padding: 36px;
  background: linear-gradient(180deg, rgba(19,30,44,0.85), rgba(12,21,32,0.6));
  position: relative;
}
.proof__quote-mark {
  font-family: var(--font-display);
  font-size: 84px;
  line-height: 0.4;
  color: var(--accent-solid);
  opacity: 0.4;
  position: absolute;
  top: 28px; left: 28px;
}
.proof__quote-text {
  font-family: var(--font-display);
  font-size: clamp(20px, 1.7vw, 24px);
  line-height: 1.4;
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--text);
  margin: 12px 0 20px;
  padding-left: 48px;
}
.proof__quote-attr {
  font-size: 13px;
  color: var(--text-mute);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding-left: 48px;
}

/* ============================================================
   SECTION 6 — TRANSFORMATION (before/after)
   ============================================================ */
.transform {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
  align-items: stretch;
}
@media (min-width: 800px) {
  .transform { grid-template-columns: 1fr auto 1fr; gap: 30px; }
}
.transform__col {
  border: 1px solid var(--border);
  border-radius: 18px;
  padding: 32px 28px;
  background: var(--bg-glass);
  position: relative;
  overflow: hidden;
}
.transform__col--before {
  background: rgba(0, 0, 0, 0.22);
}
.transform__col--after::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: var(--accent);
}
.transform__tag {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-mute);
  margin-bottom: 18px;
}
.transform__col--after .transform__tag {
  color: var(--accent-solid);
}
.transform__h {
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 600;
  letter-spacing: -0.01em;
  line-height: 1.25;
  margin: 0 0 16px;
}
.transform__body {
  font-size: 15px;
  line-height: 1.55;
  color: var(--text-soft);
  margin: 0 0 22px;
}
.transform__visual {
  width: 100%;
  height: 140px;
  border-radius: 10px;
  overflow: hidden;
  background: rgba(0, 0, 0, 0.3);
}
.transform__arrow {
  display: grid;
  place-items: center;
  color: var(--accent-solid);
}
.transform__arrow svg { width: 36px; height: 36px; }
@media (max-width: 800px) {
  .transform__arrow { transform: rotate(90deg); }
}

/* ============================================================
   SECTION 7 — SECONDARY CTA + ANTI-USP
   ============================================================ */
.anti {
  border: 1px solid var(--border);
  border-radius: 18px;
  padding: 28px 32px;
  background: rgba(0, 0, 0, 0.18);
}
.anti__head {
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--text-mute);
  margin: 0 0 14px;
}
.anti__list {
  display: grid;
  grid-template-columns: 1fr;
  gap: 8px;
  margin: 0;
  padding: 0;
  list-style: none;
}
@media (min-width: 700px) {
  .anti__list { grid-template-columns: repeat(2, 1fr); gap: 8px 32px; }
}
.anti__list li {
  font-size: 15px;
  color: var(--text-soft);
  padding-left: 22px;
  position: relative;
}
.anti__list li::before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--text-mute);
}

.cta {
  text-align: center;
  padding: 76px 32px;
  border: 1px solid var(--border);
  border-radius: 28px;
  background:
    radial-gradient(800px 400px at 50% -50%, var(--accent-glow), transparent 60%),
    var(--bg-elevated);
  position: relative;
  overflow: hidden;
}
.cta__title {
  font-family: var(--font-display);
  font-size: clamp(28px, 3.2vw, 40px);
  line-height: 1.1;
  font-weight: 600;
  letter-spacing: -0.02em;
  margin: 0 0 18px;
}
.cta__sub {
  font-size: 18px;
  color: var(--text-soft);
  max-width: 580px;
  margin: 0 auto 32px;
}

/* ---------- Form ---------- */
.form {
  max-width: 520px;
  margin: 0 auto;
  display: grid;
  gap: 12px;
  text-align: left;
}
.form__row { display: grid; grid-template-columns: 1fr; gap: 12px; }
@media (min-width: 600px) {
  .form__row--2 { grid-template-columns: 1fr 1fr; }
}
.form__field { display: grid; gap: 6px; }
.form__label {
  font-size: 13px;
  color: var(--text-mute);
  font-weight: 500;
  letter-spacing: 0.02em;
}
.form__input,
.form__select {
  width: 100%;
  padding: 14px 16px;
  background: rgba(255, 255, 255, 0.03);
  border: 1px solid var(--border-strong);
  border-radius: 12px;
  color: var(--text);
  font: inherit;
  font-size: 15px;
  transition: border-color 0.2s var(--ease), background 0.2s var(--ease);
}
.form__input:focus,
.form__select:focus {
  outline: none;
  border-color: var(--accent-solid);
  background: rgba(255, 255, 255, 0.05);
}
.form__submit {
  margin-top: 8px;
  padding: 16px 20px;
  border-radius: 12px;
  background: var(--accent);
  color: #0c1520;
  font-weight: 600;
  border: 0;
  font-size: 16px;
  transition: transform 0.2s var(--ease), box-shadow 0.2s var(--ease);
}
.form__submit:hover {
  transform: translateY(-1px);
  box-shadow: 0 12px 30px -10px var(--accent-glow);
}
.form__legal {
  font-size: 12px;
  color: var(--text-mute);
  margin: 6px 0 0;
}

/* ---------- Progressive disclosure form (v2 — single CTA) ---------- */
.form--progressive { display: grid; gap: 14px; }
.form__step { display: grid; gap: 12px; }
.form__step[hidden] { display: none; }
.form__step--2 {
  animation: stepFadeIn 0.45s cubic-bezier(0.22, 1, 0.36, 1);
}
@keyframes stepFadeIn {
  from { opacity: 0; transform: translateY(10px); }
  to { opacity: 1; transform: translateY(0); }
}
.form__step--collapsed .form__input {
  background: rgba(84, 228, 43, 0.06);
  border-color: rgba(84, 228, 43, 0.4);
  color: var(--text-soft);
  cursor: default;
}
.form__step--collapsed .form__input:focus {
  outline: none;
  border-color: rgba(84, 228, 43, 0.6);
}
.form__step--collapsed .form__step-next { display: none; }
.form__step-edit {
  background: none;
  border: 0;
  padding: 0;
  font: inherit;
  color: var(--accent-solid);
  font-size: 12px;
  cursor: pointer;
  text-decoration: underline;
  text-underline-offset: 3px;
  justify-self: end;
  display: none;
}
.form__step--collapsed .form__step-edit { display: inline-block; }

/* ---------- Inline success state (shown on form submit) ---------- */
.form__success {
  text-align: center;
  padding: 32px 20px;
  max-width: 520px;
  margin: 0 auto;
  animation: stepFadeIn 0.55s cubic-bezier(0.22, 1, 0.36, 1);
}
.form__success[hidden] { display: none; }
.form__success-icon {
  width: 56px;
  height: 56px;
  margin: 0 auto 18px;
  display: block;
}
.form__success-title {
  font-size: 22px;
  font-weight: 600;
  letter-spacing: -0.01em;
  color: var(--text);
  margin: 0 0 10px;
}
.form__success-body {
  font-size: 15px;
  color: var(--text-soft);
  line-height: 1.55;
  margin: 0;
}
.form__success-email { color: var(--text); font-weight: 500; }

/* ============================================================
   SECTION 8 — FOOTER
   ============================================================ */
/* Old BEM footer class — superseded by site-shell .footer at top. Kept commented as reference.
   .footer is now defined in the SITE SHELL block above (matches elementhuman.com). */
.footer__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 28px;
  margin-bottom: 32px;
}
@media (min-width: 700px) {
  .footer__grid { grid-template-columns: 2fr 1fr 1fr; gap: 40px; }
}
.footer__about {
  font-size: 14px;
  line-height: 1.55;
  color: var(--text-soft);
  max-width: 360px;
}
.footer__col h4 {
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--text);
  margin: 0 0 14px;
  font-weight: 600;
}
.footer__col ul {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 10px;
}
.footer__col a {
  color: var(--text-mute);
  font-size: 14px;
  transition: color 0.2s var(--ease);
}
.footer__col a:hover { color: var(--text); }
.footer__bottom {
  padding-top: 24px;
  border-top: 1px solid var(--border);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
}

/* ============================================================
   GRAPHICS (inline SVG containers + utilities)
   ============================================================ */

/* Hero graphic — fills .hero__visual (phone + CTV composition uses absolute positioning inside) */
.gfx-hero { width: 100%; height: 100%; position: relative; }

/* Heat-map — proper convention: cold blue → cyan → green → yellow → orange → red (NO pink) */
.gfx-heatmap {
  display: grid;
  grid-template-columns: repeat(16, 1fr);
  grid-template-rows: repeat(12, 1fr);
  gap: 2px;
  width: 100%;
  height: 100%;
  padding: 6px;
  border-radius: 8px;
  background: rgba(0, 0, 0, 0.4);
}
.gfx-heatmap__cell {
  border-radius: 2px;
  background: rgba(0, 122, 255, 0.06); /* baseline cold */
  transition: background 0.3s var(--ease);
}
/* Heat-ramp scale — cool to hot, no pink */
.gfx-heatmap__cell.h1 { background: rgba(0, 122, 255, 0.18); }   /* deep blue */
.gfx-heatmap__cell.h2 { background: rgba(0, 160, 255, 0.32); }   /* cyan */
.gfx-heatmap__cell.h3 { background: rgba(84, 228, 43, 0.38); }   /* green */
.gfx-heatmap__cell.h4 { background: rgba(249, 190, 0, 0.55); }   /* amber */
.gfx-heatmap__cell.h5 { background: rgba(255, 110, 0, 0.72); }   /* orange */
.gfx-heatmap__cell.h6 {
  background: rgba(246, 0, 0, 0.88);                              /* hot red */
  box-shadow: 0 0 12px rgba(246, 0, 0, 0.45);
}

/* Curve panel (used in success/transformation) */
.gfx-curve {
  width: 100%;
  height: 100%;
}

/* Emotion stacked timeline (W2-Creative) */
.gfx-emotion {
  width: 100%;
  height: 100%;
}

/* Bar comparison (W2-Brand) */
.gfx-bars {
  width: 100%;
  height: 100%;
}

/* Timeline strip with frame markers */
.gfx-timeline {
  display: grid;
  grid-template-columns: repeat(8, 1fr);
  gap: 4px;
  width: 100%;
  margin-top: 12px;
}
.gfx-timeline__frame {
  aspect-ratio: 16 / 9;
  background: linear-gradient(135deg, rgba(255,255,255,0.06), rgba(255,255,255,0.02));
  border: 1px solid var(--border);
  border-radius: 4px;
  position: relative;
}
.gfx-timeline__frame.active {
  border-color: var(--accent-solid);
  box-shadow: 0 0 0 2px var(--accent-glow);
}

/* Watermark labels on visuals */
.gfx-label {
  position: absolute;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--text-mute);
  background: rgba(0,0,0,0.5);
  padding: 4px 8px;
  border-radius: 4px;
  border: 1px solid var(--border);
}

/* ---------- Utilities ---------- */
.row { display: grid; gap: 32px; }
@media (min-width: 900px) {
  .row--split { grid-template-columns: 1.1fr 1fr; gap: 56px; align-items: start; }
}
.text-soft { color: var(--text-soft); }
.text-mute { color: var(--text-mute); }
.mt-0 { margin-top: 0; }
.mt-1 { margin-top: 12px; }
.mt-2 { margin-top: 24px; }
.mt-3 { margin-top: 40px; }
.mb-0 { margin-bottom: 0; }
.center { text-align: center; }

/* ---------- Proof quotes grid (3 anonymised customer quotes per page) ---------- */
.proof__quotes {
  display: grid;
  gap: 24px;
  grid-template-columns: 1fr;
  margin-top: 36px;
}
@media (min-width: 800px) {
  .proof__quotes { grid-template-columns: repeat(3, 1fr); }
}
.proof__quote-card {
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 14px;
  padding: 30px 26px 26px;
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.proof__quote-card .proof__quote-mark {
  position: absolute;
  top: 8px;
  left: 18px;
  font-size: 56px;
  line-height: 1;
  color: rgba(255,255,255,0.16);
  font-family: 'Poppins', sans-serif;
  font-weight: 700;
}
.proof__quote-card .proof__quote-text {
  font-size: 15px;
  line-height: 1.55;
  color: var(--text-soft);
  margin: 26px 0 0;
  font-style: italic;
  flex: 1;
}
.proof__quote-card .proof__quote-attr {
  font-size: 11px;
  letter-spacing: 0.1em;
  color: var(--text-mute);
  margin: 0;
  text-transform: uppercase;
  font-weight: 500;
}

/* ---------- Mid-page CTA (after social proof, catches scrollers) ---------- */
.midcta { padding: 48px 0; }
.midcta__inner {
  text-align: center;
  max-width: 620px;
  margin: 0 auto;
  padding: 40px 32px;
  border-radius: 18px;
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.08);
}
.midcta__title {
  font-size: 24px;
  font-weight: 600;
  margin: 0 0 10px;
  letter-spacing: -0.01em;
  color: var(--text);
}
.midcta__sub {
  font-size: 16px;
  color: var(--text-soft);
  margin: 0 0 24px;
  line-height: 1.5;
}